The catchphrase of a comedian that the entire nation used to follow is forgotten.
The national variety show at 6:30 PM has been buried in oblivion.
And no one cares about such things anymore.
In an era where ‘pop culture’ has become a vulgar joke,
One PD was writing a legend.
EP 6 – The Show Must Go On
If you ask who the greatest genius PD currently writing a legend in real-time is, it’s obviously Park Young-tae.
It’s not like he has a status window. So, it’s not like the genius PD is hiding a status window.
「How do I know? I know because I saw it at school. No, that guy really has no manners-」
Kim Byul’s authenticity also gave people laughter.
「Um… There was a time when I mistakenly thought I was a genius too. I got lucky and became popular when I was young, and I thought it was all because I was a talented kid.」
「In that regard, In-seop is much better than me. He’s the exact opposite of me. He thinks he got popular just because he’s young. So, he believes success, honor, and money are all meaningless. That’s why he’s even more obsessed with literature…」
「But… I can’t say that I didn’t see myself in In-seop when he was troubled. In reality, people do make someone a star just because they’re young. Since I went through that, I can’t deny it lightly. Really… purely… when I realized that all the popularity I enjoyed was just because I was young and cute…」
Kim Byul’s authenticity also made people cry.
「But I still haven’t given up on acting.」
「The reason is really trivial, of course, I want to succeed, and it’s painful not to succeed, but the real reason I can’t give up acting is just because I love it.」
「So, I told In-seop too… Even without people’s popularity, money, or honor, it’s okay to keep doing it just because you love it. So, don’t give up and cheer up, that’s what I said.」
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In front of its artistry, rumors of romance lost their power. Because people wanted to enjoy the beauty of a young girl and boy humanly standing in solidarity, not the shallow romance rumors summarized as ‘who’s dating who, blah blah.’
That kind of content can be easily enjoyed in matchmaking reality shows with scripted elements. However, this authenticity could not be found anywhere else.
So, in the end, it was all about entertainment.
People were enthralled by a more beautiful show.
「A video letter? Oh, no! I don’t want to. Don’t film it…!」
Of course, there were also people who were smitten by Kim Byul’s cuteness.
The news that PD Park Young-tae had finally hit a home run thrilled the nation.
Of course, like always, this frenzy was just a fleeting issue that sparkles for a moment and then fades away.
Popular movies of the day. Popular dramas of the day. Popular variety shows are always in abundance.
Even if it’s a masterpiece filled with someone’s blood, sweat, and tears, in the vast current of culture, it’s just content that is glanced at for a moment and then quickly forgotten.
The event that will remain a sparkling moment in Moon In-seop and Kim Byul’s lives, from afar, is just “a funny scene from a popular variety show.”
But if you look closely, it’s different.
The economic effect of “a funny scene from a popular variety show” was devastating.
A brief iconic moment from an episode of a variety show.
The soft power contained within it was directly converted into money.
For Kim Byul personally, this soft power materialized into several CF offers and scripts from directors wanting her for their next projects. But for Moon In-seop, it was something more special.
Behind Moon In-seop was an entire business unit of a certain conglomerate, intent on converting soft power into money.
-The Moon In-seop Boom… Is Coming!
The moment the variety show’s blockbuster success was sensed, the publishing management division led by Lim Yang-wook, like a fierce octopus waiting for an opportunity, sprang into action all at once.
A total war erupted everywhere. Business, after all, should be conducted with a combative spirit.
Promotional battles in offline bookstores, noise marketing battles in online bookstores, battles over TV advertising slots, and in the midst of all this, Yang-wook crushed the schemes of factionalists within Baekhak Publishing.
Finally, the salesmen of the publishing department, fully armed with the spirit of a suicide bomber out of fervent loyalty to the revered Baekhak lineage, won the war.
-Bestseller… 1st place!
-Long live Director Baek Seol!
-I, I didn’t do anything…
-It’s all thanks to the Director! We dedicate this achievement to the Director!
Moon In-seop’s next work, ‘The Show Must Go On,’ linked to the storyline of the variety show , achieved bestseller status.
Even if the publishing industry is said to be a dying sector, if it really were something insignificant, there would be no reason for the powerful rights cartel called Baekhak Publishing to exist.
Success is as hard as picking stars from the sky, but the moment it is achieved, immense profits are generated.
The profits gained by Baekhak Publishing’s management division brought about an economic performance that was incomparable to the few CFs earned by Kim Byul personally.
As a result, dozens of salaried workers receiving millions in wages were promoted, the leading digit of the budget allocated to a business division changed, and it had a meaningful impact on the political landscape within the conglomerate.
Then the industry people were also thrilled.
It was a different kind of frenzy from the masses.
-Is this… really a huge hit?
Unlike the masses who were enthusiastic about variety shows and novels, industry people focused on a different aspect.
It was the strategy of the publishing management division.
In the past, the reformists of Baekhak Publishing led by Lim Yang-wook claimed that creating could bring innovation to the stagnant publishing industry.
It didn’t work at all.
There’s a reason why the Bible says that those who believe without seeing are more blessed. People only believe in what they see. So, they didn’t believe.
However, after a long time, a miracle appeared before their eyes.
The correlation between and was proven.
With this, the publishing management division were not merely lucky lottery winners who found a genius author named Moon In-seop, but pioneers who successfully implemented the business model of .
However, where there is light, there must also be darkness.
Ironically, that darkness was also the cause of the light.
-The novel… I didn’t like it much.
There are things that make Moon In-seop’s name shine and that people expect from his writings. That is ‘innovativeness’.
Literature is a very old discipline, similar to music. Because of its deep history, even if you create something, you can find something similar in the past.
Therefore, the literary community wants and inevitably highly values something new.
However, the thematic consciousness of ‘The Show Must Go On’ had clichéd aspects.
The plot of encountering difficulties, giving up on art, and then finding one’s way back to art through inner awakening is touching but not new to the world.
Thus, critics assessed that Moon In-seop had stagnated in a literary sense,
And the people at Baekhak Publishing were ecstatic that even ‘such a novel’ could be sold as an S-grade.
-The broadcasting effect is really no joke.
-Making one writer a star really pays off, doesn’t it?
-But it’s not like there were no star authors before.
-Instead of gaping until the hype dies down, let’s try to make our own, right…?
Amidst this strange atmosphere beginning to circulate within Baekhak Publishing.
Someone in the office of the CEO of Baekhak Entertainment was reading a book.
It was CEO Baek Seung-won, not in a white suit and black sunglasses,
But in a black suit and with haggard eyes.