However, it seems both of them forgot... they still have another collaboration to film.
Half an hour after Shen Zha finished his call, both the show’s team and Yang Shu received calls from the M City Tourism Bureau, asking about the promotional shoot in a friendly manner.
This was a collaboration Jiang Ning and the show’s team had discussed earlier.
Initially, M City’s Tourism Bureau planned to promote the collaboration by having Jiang Ning record a real-life ad and the show’s team handle the surrounding aspects.
But when they contacted the show’s team this time, the Tourism Bureau had another idea—they wanted to invite all the guests participating in the show. ᴛʜɪs ᴄʜᴀᴘᴛᴇʀ ɪs ᴜᴘᴅᴀᴛᴇ ʙʏ novèlfire.net
A show’s team should be complete and whole.
Later, Shen Zha called Jiang Ning: "Has the Tourism Bureau contacted you too?"
Shen Zha: "I feel their decision might be related to the landslide in Sanwan Village caused by the mountain floods."
Due to the landslide, the show’s team ended the recording early.
The Tourism Bureau’s invitation to the entire show’s guests was a well-rounded approach, potentially winning the favor of online audiences.
After his call with Jiang Ning, Shen Zha quickly contacted the other guests.
Apart from Lou Yingyan, who had to decline due to work reasons, the other guests were thrilled—it’s an invitation from the Tourism Bureau! They never imagined participating in a show would bring such an honor!
As for Lou Yingyan, who declined... Shen Zha had his ways.
After all, he promised the Tourism Bureau everyone would be there in full.
Shen Zha called his old classmate, who had recommended Lou Yingyan at the time.
Upon hearing the situation, the classmate laughed heartily: "This guy, turning down such a great opportunity, just wait, I’ll call his dean."
...Half an hour later, Shen Zha timed his call to Lou Yingyan, and this time Lou agreed.
Alongside this surprise from M City’s Tourism Bureau, another surprise arrived on the same day for the guests.
The investors who had sponsored this episode of the show seemed to have reached some agreement privately and contacted the program team, asking all guests to endorse together.
Apart from the guests, the master craftsmen of intangible cultural heritage were also signed for copyright contracts, planning to launch a product co-endorsed by the guests.
Shen Zha grinned wide enough to reach the back of his ears, today is truly a good day!
Look at this commercial value!
Shen Zha seemed to see countless gold coins waving at him.
He promptly informed every guest about this matter, besides Jiang Ning and Lou Yingyan who reacted somewhat calmly, the other guests acted like opportunities were falling from the sky.
Three days after receiving the call, all guests rushed to the Orange Building to film the endorsement advertisement.
That evening, the program team and other sponsors collectively went official, with the guests quickly reposting.
[Oh my! Over twenty sponsors collaborating??]
[Hahaha, this world surely has flipped, I want to see what kind of hybrid baby will emerge from this collaboration.]
[Pfft, hybrid baby... so vivid!]
[I’m flipped too, kinda looking forward to it]
[Wake up folks, it’s not that over twenty sponsors are selling one product together, but they’re each selling their own, or maybe two or three companies in the same industry launching a new model, just all using the program’s posters and packaging with intangible cultural heritage copyrights!]
[Oh, I get it now, if I purchase from one or two of them, it’s only considered half the merchandise, to collect the ’family bucket’ merchandise, I need to buy from all twenty-plus!]
[Yes, yes, exactly, that’s it.]
[Ah, ah, ah, I want to buy!]
Besides announcing this news, the program team also didn’t forget their previous prize giveaway. Apart from sending gifts to the first hundred correct entries by email, they’ve initiated a new Weibo repost lottery draw, offering as many as two hundred prizes to appease viewers.
[This program team is the most generous at gifting I’ve ever seen!]
[Such generosity from the program team! I’m in!]
And then, just as everyone was most enthusiastically playing with the repost lottery, the program team officially announced the second video collaboration with the M City Tourism Bureau.
Netizens were somewhat overwhelmed:
[...with all these strategies, the program’s marketing approach is clearly well-played.]
[This is the first variety show I’ve seen end but remain such an active official account!]
[M City? Is it really that beautiful!]
[Oh my, so many intangible heritage check-in spots! Seems so interesting!]
[I’ve decided, I’ll go to Qinnan for May Day holiday!]