Chapter 283 Preparing Marketing
"Go to Zuixianju, the wine will be sold at a high price, so naturally I will go to the most expensive place to eat in the entire Taizhou Prefecture." Wei Ruo said.
"Okay!" Xiumei flicked her whip and accelerated her speed back to the city.
After finding a place to park the carriage outside Zuixianju, Wei Ruo led Xiumei into the gate of Zuixianju. Xiumei was holding a freshly filled jar of liquor in her hand.
As soon as the master and servant entered the door, they were recognized by the shop assistants.
In the eyes of the staff at Zuixianju, although Mr. Xu looks young, ordinary-looking, plainly dressed, and not tall, he is the guest of their boss Fan, so he should not be underestimated.
Therefore, no one in their store, from the shopkeeper to the buddy, dares to neglect.
"Mr. Xu, you are here. What are you here for today? Eat and drink tea or meet our boss?" Xiao Er greeted Wei Ruo with a smile on his face.
"Is your boss there?" Wei Ruo asked.
"Unfortunately, the boss is not in our Zuixianju today, and the shopkeeper has gone out today, and it may take another hour to come back." The clerk explained.
"It's okay if you're not here. I have a jar of wine here. I want your son to help me put it in your store and sell it." Wei Ruo explained why he came.
Hearing this, the man hesitated.
If ordinary people come into their store and say this, they will definitely be kicked out by him. How can they let Zuixianju help sell wine? Their Zuixianju store is full of wine!
But Xu Heyou is not an ordinary person, so his request will naturally be treated differently.
"Mr. Xu, I can't be the master of what you ask of me." After thinking for a while, the man replied to Wei Ruo.
"It's okay, I'll put this wine on your counter, and when shopkeeper Shen comes back, you told him, if you can sell it for me, you can sell it for me, if you can't sell it for me, you can save it for me, and wait for another day I'll come to pick it up again, what do you think?" Wei Ruo asked.
"No problem, then it must be no problem, Mr. Xu, don't worry, I will handle this matter well for you." The man agreed very enthusiastically.
Xiumei came forward and handed the wine jar to the buddy.
"It's ready." Xiumei reminded.
The man took the wine jar carefully, and promised: "Don't worry, I will keep my hands steady, and I won't spoil Mr. Xu's wine!"
The guys put Wei Ruo's wine under the counter, in a safe place, to make sure it wouldn't be damaged before the shopkeeper came back.
Immediately afterwards, he came back and asked Wei Ruo: "Since Mr. Xu is here, why don't you go upstairs to eat in the private room? Our shopkeeper told us that if Mr. Xu comes to eat, it will be free of charge."
At this moment, it was ten minutes at noon, and there were many guests eating in Zuixianju.
Wei Ruo glanced at the lobby, and then raised his eyes to the direction of the second floor. The number of guests in Zuixianju these days has been less than before.
Then Wei Ruo turned around and replied to the guy: "Thank you for your kindness, but I have other things to do today, so I won't be staying soon, just remember what I told you."
"Don't worry about Mr. Xu, the little one will never forget."
Wei Ruo nodded, and left with Xiumei.
After leaving Zuixianju, Wei Ruo went to Xu Ji Braised Food Shop not far away.
Chen Aqing was busy in the store, when she saw Wei Ruo, she excitedly put down her work and came up to him.
"Miss"
Wei Ruo made a silent gesture with her.
At this moment, she is still wearing men's clothes. There are many people in this place, and it will be troublesome if people overhear her.
Chen Aqing quickly changed his words: "Why did you come here today, young master?"
"Come and have a look, and bring some wine." Wei Ruo replied.
Xiumei put a jar of wine on the counter in the store.
Following Wei Ruo, he explained to Chen Aqing: "This wine is stored here. When there are guests, you pour a glass and put it next to it. If anyone asks, you can invite them to taste it for free."
The price of lo-mei sold in the lo-mei shop is not cheap. If you can often come to the store to buy lo-mei, the conditions at home are probably not bad.
So Wei Ruo's promotion of wine here is the same as putting it in Zuixianju, both of which are aimed at specific target groups with consumption capacity.
"Don't you want money?" Chen Aqing asked puzzled.
"This jar doesn't require money, so it's a thank you to old customers. But each person can drink at most a small cup a day, and don't give more, and they don't have to buy it if they want to." Wei Ruo said.
Chen Aqing nodded first, and then showed a puzzled expression: "How do you make money if you don't sell it?"
Chen Aqing was recently taken by Wei Ruo, and his mind was full of money-making ideas.
"Of course money must be earned, but don't worry, first cast the net and then catch the fish." Wei Ruo explained with a smile.
Baijiu is not white rice, Wei Ruo does not sell the price according to the quantity.
If you want to sell at a high price, you have to create brand value, and you cant make people feel that you can get it everywhere, so naturally you cant sell the price up.
If you want to be able to tell stories and make gimmicks, it is best to add some scarcity to make everyone think that this is a good thing, but it is not easy to buy.
Chen Aqing nodded with a vague understanding: "Although I don't really understand what you mean, you must be right."
"Well, you can just do as I want. If someone asks you how the wine came from, you can say that an old gentleman owes you money for the stewed duck neck and pays it back." Wei Ruo said again Confession.
"Okay, I remember!" Chen Aqing nodded seriously.
After explaining the matter to Chen Aqing, Wei Ruo packed some braised pork belly in the store, including half a catty of pig ears, braised duck neck, and braised duck feet.
After finishing these, Wei Ruo and Xiumei went back to Xiaowei's Mansion.
Today is not a holiday, Wei Ruo, who was supposed to listen to Mr. Wang's lecture in Tianqin Garden, came back early in a grandiose manner.
Fuzhong Yun, Wei Qingwan and Wei Yilin were not there.
Wei Qingwan and Wei Yilin both went to class, while Yun went to her Zhuangzi in Fucheng. Because of the recent cold wave, she was not less worried, and went to Zhuangzi several times in person.
The only person at home is Wei Mingting who is still recuperating from his injuries. Although his injuries have healed a lot, it will take some time before he can take up the knife and go into battle.
Wei Mingting has a restless temperament. Although he can't wield knives and guns, he doesn't want to lie down and rest all the time, so he has been working in the front yard these days, and it is the same today.
Wei Ruo found the front yard with wine and braised meat, and after being notified, he came to Wei Mingting's study.
Before the writing desk, Wei Mingting was dressed in casual clothes, which was a little less majestic and a bit more elegant than usual.
"Is Ruo'er looking for a father?" Wei Mingting looked at Wei Ruo curiously. She rarely took the initiative to find herself, so Wei Mingting was very surprised and curious.
"I accidentally got a jar of good wine today, and I want to invite my father to taste it." Wei Ruo said.
Hearing that there was good wine, Wei Mingting became interested, got up from the desk and walked quickly to Wei Ruo.